A 2 day guide as to why and how a professional brand and logo impacts on customers and the perception of a business.
Great logos don’t just look good, they communicate, inspire and involve… most importantly, they inform. Branding is the basis for all other forms of company marketing and promotion with everything visually satelliting from this central core.
Day 1 (24th October) will explore the mechanics of logos and expose why just a font and a colour is not nearly enough in a competitive market. We will discover how to add personality and dynamics to a logo and how to produce a unique mark that is scalable, by exploring the positive and negative spaces and how these change at different sizes. We will also look at how logos need to be reproduced across numerous formats be that digital, print, screen, embroidery etc.
Day 2 (31st October) will offer a chance to review some logos and brands giving the attendees an opportunity to critique with their new found knowledge. We will also explore the introduction of an icon to a typographic solution and the pros and cons. The day will then move on to the practical and allow attendees to create or at least evolve a brand or logo (their own if possible) - this will give an opportunity to stand out from their competition and communicate their products and services more effectively.
Delegates must be able to attend both days - though you only need register once.