Targeted at SME's this masterclass will help you keep ahead of the competition and update your skills, a short, interactive workshop providing participants with a taster and introduction to the key themes and actions involved in effective communication.
New for 2017 the masterclass will cover
1. What is communications / marketing and why should you have a strategy and a plan?
2. How to build an effective brand identity
3. How to make sure you stand out from your competitors
4. How to target your audience
5. How to write an effective plan
Confirmed Speaker
Lucy Rennie - Director at Lucy Rennie Communications Ltd . With over 15 years’ experience working in international business, communications and marketing, at Lucy Rennie Communications, we understand the different challenges you face and can speak the same language. We are fiercely passionate about people, communications and public relations and our vision is to provide expertise, know-how and enthusiasm to small and medium sized business owners, managers and teams in an approachable, affordable and flexible way. We strongly believe that everything you do should be in line with your business objectives, values and brand identity, so we work with you to define your bespoke communications strategy with them in mind.Effective communications and marketing play a vital role in any organisation’s performance.